despite the high cost of postage – valentines day
“For this was on seynt Volantynys day – Whan euery bryd comyth there to chese his make”
1382 Geoffrey Chaucer – 1382
“Sveti Valentin prinese ključe od korenin, zato so v nekaterih krajih na ta dan začeli z delom v vinogradih in vrtovih”
Despite the high cost of postage Britain was sending 60,000 valentine cards by post in 1835. Fancy Mechanical Valentines (cards) were available for a price. Produced with real lace and ribbons they could be signed with one of the many sentimental verses found in the ‘Young Man’s Valentine Writer’ that had been published nearly 40 years before.
But it was by inventing the postage stamp and reducing the postal rate in 1840 that Britain gave birth to the popular practice of mailing a valentines card, often anonymously, that has lasted to this day.
With 400,000 cards sent the first year alone the Hallmark Holiday was born.
Today this mostly commercial celebration has expanded to include roses, chocolate, diamonds and almost any heart-shaped piece of plastic you can imagine. Not to mention the untold millions of e-greetings and animated gifs.
And so to you our gentle reader ..in honour of the saint of good health, the patron of beekeepers and pilgrims, we wish you the warmest of Valentines Greetings.